Top 10 Viral Videos

Viral videos seem to be the latest craze for online marketers. Why? Because they have the ability to work amazingly in today's technological world; they are simple; cost-effective and best of all- they reach all sorts of people, very quickly, at no extra cost. We all love a bit of good ROI.

They work like this- Consumers watch the video, and if it's good enough, nine times out of ten they will tell friends, members of family, colleagues (you name it) all about it; like it's exciting news. This then gets passed on and on and on. And on. It can spread like wildfire; and with the right elements, it's infectious.

The videos below are a compilation of my favourite virals. Check them out, because to put it quite simply, they're Genius.

1. Hi-Tech – Waterproof Trainers

This viral basically features some water-sport enthusiasts. Or should I say Liquid Mountaineering enthusiasts...Hi-Tech have done a great job here and really turned their marketing on it's head. With over 4 million viewers in less than a month it's some pretty impressive stuff. It will get you laughing everytime!

2. John West Salmon – Bear Fight

This video was released in 2001, and received the 'Best Commercial of the Year' award. By 2006 it has over 300million views. It's a great but simple concept; a fisherman and a bear fighting over a fish. A hugely successful campaign - John West must have been a very happy man.

3. Bicycle Awareness – Do the test

A brilliant, subtle and clever combination of surprise and competitiveness. The message is conveyed perfectly. No wonder it worked- the video challenges every single person who watches it. Can you pass the test?

4. NIKE- Ronaldinho's 'Golden Touch'

Nike's intentions here are extremely obvious straight from the start. Clearly these boots are magical...Fake or not- this video has been produced in a way which makes you admire Ronaldinho's skills to a ridiculous level; and want to show all your friends. That's good viral marketing.

5. Coca-Cola/World Cup 2010 – What's your celebration?

Happy music, happy people and happy vibes. A great way to combine one of the biggest drinks with one of the biggest sports. The World Cup has never looked so fun. Football fan or not- this video will make you feel good. See for yourself.

6. Honda – Accord

In my opinion, I believe that Honda make the best car adverts out there. This video in particular went viral due to the fact it still remains to intrigue everytime; it glues you to the delicate process all the way until it's finished which can only mean one thing- if they can put this much detail into their adverts, their cars must be great, surely.

7. Quicksilver – Dynamite

This video was made to try and push Quicksilver as a brand in Scandinavia. However, it ended up being viewed over 10 million times worldwide. It must be the mad mix of surfing and a dynamite bomb. They shouldn't go together but here they do. Who said you need a beach for the waves...

8. Dove – Evolution

This video may slightly alarm you in terms of what we are exposed to on a daily basis. It may also question your belief in marketing truths. But it's also unquestionably interesting and Dove make a very good point.

9. Carlton Draught – Big Ad

In all honesty, this viral is a bit silly. But that's why we love it- it's outrageous and it's catchy. Taking the famous 'Carmina Burana' and using it for beer in a karaoke fashion shouldn't work well together- but it somehow does.

10. Simpsons – Real Life

 Makers of the world famous and hugely successful show 'The Simpsons' have answered every fan's questions in this viral- what would the Simpsons look like in real life? Take a look and see!