/PROJECTS

Arc

Arc is a diverse, fast-growing nationwide event staffing agency with over 12,000 team members and 6 hubs across the UK. With their rapid growth they felt they had outgrown their previous identity and were ready to push their presence further as pioneers in the recruitment industry.

We worked with them to design and develop a new identity and website that infused their core values and reflected their adaptive and enthusiastic approach.

  • Identity Design
  • Tone Of Voice
  • Animation
  • Web Design

We worked from the ground up. Initially identifying clear differentiators that are unique the Arc team we pulled these values into a clear positioning strategy and further distilled this to create a central unifying concept that influenced where we were to take their new identity.

Arc Business Cards
Arc Mobile Arc Mobile
Arc Sign

Now with an established design concept, we began to expand the reach of the identity across both print and digital.

This also included designing a website that tied everything together in one place. With an emphasis on inclusion and trajectory, their new website acts as a springboard into new career and hiring opportunities.

Arc Mobile
Arc Mobile
Arc Branding
Arc Typography
Arc Branding
Arc Typography